Everything we know about making great podcasts.

TV has gone from almost nobody's podcast device to 13% of weekly listeners' main screen in five years. Here's what that shift means for how you film, frame, and publish your podcast.

Several studies show LinkedIn posts reaching far fewer people than they used to. But LinkedIn hasn't stopped rewarding content, it's changed what it rewards. Here's what that means for B2B brands and podcast clips.

At its latest Creator Summit, TikTok spelled out what it counts as high-quality content and how creators should think about earning. Here's how podcasters can use that guidance.

Adam Mosseri has laid out what actually drives reach on Instagram, from recency to originality. Here's how to apply it when you post podcast clips as Reels.

YouTube is expanding live reactions to eligible long-form videos, which could include your full podcast episodes. Here's how the feature works, what's still unclear, and what to prepare before it rolls out.

LinkedIn now lets members flag posts that feel like AI slop and is training its feed to show less of them. Here's what that means for brands and executives publishing thought leadership.

Podcast Movement 2026 put podcast SEO and AI search firmly on the agenda. Here are the tactics worth using, plus the one piece of advice the latest citation data has already overtaken.

Spotify, YouTube, Apple, and the IAB all count podcast audiences differently, and two of those definitions changed this year. Here's a plain-English guide to which number means what.

Most podcast listeners don't see podcasters as influencers, yet nine in ten weekly listeners say one has changed their mind. Here's what that trust gap means for brands.

Triton Digital's 4th annual report found 80% of podcast listeners use both audio and video, and only 7% are video-only. Here's why that makes audio-only shows, not video-first ones, the format actually at risk.

New to podcasting and drowning in jargon? Here's a plain-English glossary of the 30 terms you'll actually run into, from RSS feeds to dynamic ad insertion, organized so you can find what you need fast.

A YouTube Studio experiment let a small number of brand channels see creators' audience data. It isn't a competitor-spying tool, but it shows where sponsorship is heading. Here's what podcast channels should know.

A great podcast name is clear, memorable, and searchable, in that order. Here's the checklist to run your title against before you lock it in.

A clear topic isn't the same as a clear angle. Here's why the sharpest podcasts pick a specific point of view and never blur it, and how to find yours.

A 500-listener study found authentic-sounding trailers beat slicker, more produced ones on nearly every metric. Here's what the winning version actually did differently.

Gap, Starbucks, and Staples are all building employee-creator programs, but two very different approaches. Here's what separates the ones that actually work.

YouTube is cutting Shorts reach for channels that re-upload other creators' videos without adding anything new. Here's how to keep your podcast clips on the right side of the change.

YouTube announced A/B testing for up to three cuts of a video. Here is how podcasters can test openings and thumbnails, and what to do before it launches.

At Made on YouTube 2026, YouTube revealed prompt-built custom feeds and a weekly AI podcast lineup. Here is what it means for how your show gets recommended.

Arcade, Spotter, Forbes, and the IAB are all testing TV-style upfront ad deals for creators. Here's why the model only really works for a handful of marquee names, and what it means for branded podcasts.

Threads just added podcast transcripts, saves, and click analytics for creators. Here's what the new toolkit actually does, and whether it's a real third distribution channel or just catch-up.

Colin and Samir ranked 16 celebrity YouTube channels and found fame alone doesn't win. The channels that actually work share three traits any creator, celebrity or not, can copy.

Apple shipped a video-first Podcasts redesign, Amazon Music expanded video support, and Acast's Podcast Pulse 2026 found 88% of listeners now use both audio and video. Three signals, one week, one conclusion.

Steven Bartlett and Authentic Brands Group launched OBSN, a $400M venture to scale creator-led businesses. Here's what the deal signals about where institutional money in the creator economy is heading.

Sounds Profitable's Podcast Landscape 2026 shows smart TV climbing to 12% of most-used devices while smart speakers flatline near zero. Here's what the shift says about where podcasting is headed.

A study of nearly 800,000 YouTube videos found views up 76% while long-form engagement dropped 45%. Viewers are treating full episodes like Shorts, and that changes how you should cut them.

New Podcast Landscape 2026 data shows the top places people discover podcasts aren't podcast apps anymore. Here's what that means for how your show gets found.

For the first time since 2019, true crime has overtaken comedy as the most popular podcast genre in the US. Here's what the shift reveals about what keeps listeners coming back.

Over 70% of active podcasts are missing from at least one directory they could be listed in. Here's how to audit your show's distribution in a few minutes.

A four-month Apple Podcasts beta showed a 25% session lift from video, and most of that growth was net-new listeners. Here's the case for adding video, backed by real numbers.

40% of listeners now discover their favorite podcast on YouTube, more than double any other single platform. Here's what that means for a branded show's distribution strategy.

Apple's video podcast redesign shipped to Mac and Apple TV with iOS 27, and video subscriptions are coming next. Here's what it means if your show is still audio-only.

89% of listeners watch podcast clips on social platforms, but treating clips as a standalone metric misses the point. Here's what the data actually says they're for.

A Japanese Q&A podcast now reaches more people through its clips than its full episode, and has stopped trying to change that. Here is what that means for how you should edit and plan your show's clips.

YouTube's new Co-Views metric estimates how many people watch together on TV, but YouTube won't explain how. Here is what that means for pricing a video podcast sponsorship.

Goalhanger's first live festival sold 26,000 tickets, and Podcast Week took over New York days later. Here is what the live events boom means for growing a podcast's fanbase.

Substack now has a dedicated Podcast tab in its app. Here is what it actually changes for discovery, and which shows should consider a Substack presence.

Netflix and YouTube just launched a joint policy coalition while Netflix keeps signing YouTube creators directly. Here is what the mixed signals mean for video podcasters.

Instagram keeps adding algorithm controls but still won't offer a real chronological feed. Here is what that means for how podcast clips actually get seen.

A new YouTube and NRG trend report says shared cultural moments are back, just in a different shape. Here is what that means for how a podcast should balance niche and reach in 2026.

Threads is trialling a feature that overlays word-by-word captions directly onto shared podcast clips. It's not live yet, but it confirms where every platform is already heading.

News podcast reach grew 8.4% quarter-over-quarter in Q2 2026 - the fastest-growing genre Triton Digital tracks. Here's what's driving it and what it actually means for brands weighing a launch.

The EU AI Act now requires disclosure for AI-generated podcast content reaching EU listeners - and audience data suggests you should disclose even where it doesn't. Here's what's actually required.

From "post more" to "the algorithm will find you," these are the podcasting myths still steering brands toward the wrong decisions - and what the data says instead.

Podcast discovery has moved out of podcast apps and into YouTube, social clips, and AI assistants. Here's what that shift means for how your branded podcast needs to show up in 2026.

The real numbers behind today's podcast market: audience size, platform share, video trends, advertiser demand, and what actually drives growth. 10 stats to know before you launch.

Instagram's new First Draft feature auto-trims your clips into a rough-cut Reel in under 10 seconds. Here's what it actually does, and whether it's worth using for podcast clips.

Apple shared early growth data from three shows that added video to Apple Podcasts. Here's what the numbers actually show, and what it means for your show.

YouTube is expanding its always-on “Stations” format beyond music to cover podcasts and creator content - a new, TV-like distribution channel worth watching if you produce a video podcast.

From August 24, YouTube counts a view from the first frame, not after real engagement. Here's what actually changed, why your public numbers will look bigger, and which metric to trust instead.

A viral stat claims almost no top podcasts have video. Edison Research's actual chart says the opposite: 84% of the Top 50 now publish full-episode video, and only six shows remain genuinely audio-only.

New data shows 87% of podcast newsletter subscribers listen because of it - yet most shows still don't have one. Here's why it's podcasting's most underused growth channel.

Podcast apps aren't where people find new shows anymore. Here's what 2026 data actually says about YouTube, social, word of mouth, and where your next listener is coming from.

Posting more won't grow your show. Here's how YouTube, TikTok, Instagram, and LinkedIn actually decide who gets to see your podcast - and how to feed each one right.

Why trying to out-do the biggest podcasts in the world is the wrong goal - and what owning a smaller, sharper corner of the industry actually looks like.

Buzzsprout or Spotify for Podcasters? A practical, current comparison of podcast hosting platforms to help you choose the right one for your show.

Most branded podcasts that stall aren't failing because the content is bad. New 2026 research points to distribution and measurement as the real growth blockers.

Podcast listenership hit an all-time high in 2026. Here's what the newest listener data actually shows, and what it means for anyone launching or growing a show.

A ground-up guide to starting a podcast for your business in 2026, for corporate marketers and small business owners alike, covering purpose, format, distribution, and AI-answer visibility.

Podcasts are like a performance. You can use your voice to dramatically improve engagement and entertainment value. This is one of several ways to improve the quality of your podcasts on a low budget.

Standing out from the crowd is the biggest challenge new businesses face today. With the internet and a smartphone, any modern consumer can easily find millions of businesses via a simple search.

Podcasts are entertaining and educational, the perfect intersection in an internet age saturated with traditional ads and distrustful of big brands. Use podcasts to build trust and authority for your brand.

Our 2026 picks for the best budget podcast microphones, from a $70 beginner-friendly USB/XLR mic to the premium Shure SM7dB, plus what actually matters when choosing one.

Looking good and being natural in front of the camera for a small number of peoplecomes with ease but most of us who haven’t been blessed with that “natural ease”, weactually learned how to do it.

A 2026-updated, step-by-step guide to promoting your podcast before, during, and after launch, from building a trailer that actually converts to using clips as your main discovery engine.